Seeking Former Court Members

Finding Missing Former Court Members In 2017, the 50th anniversary of the Cherry Blossom Festival, we are planning the largest reunion of former court members ever!  Please help us in locating former Cherry Blossom Court members – if they are not receiving my email updates, then we don’t have their contact information.  We do all our communication via email since we are a nonprofit organization, so if you know of any former court members who have not been contacted by CBA – including your own court – please provide their contact information using this link:

Thanks for your help and support!

7th Annual CBA Conference

This year’s theme was “Career Secrets Every Asian American Should Know.” Asian Americans are considered a “model minority” and believe they will be rewarded in their career – perhaps with a promotion or raise – if they just work hard. Yet too often that is not the criteria and wonder what they need to do differently. Learn how successful Asian Americans leverage technology and other tools to help their career, and gain secrets that you can immediately use in your career.

We are so grateful to have

Rene Shimada Siegel at SRK Headshot Day

Keynote Speaker: René Shimada Siegel President and Founder, High Tech Connect René Shimada Siegel is president and founder of High Tech Connect, a marketing and communications consulting agency serving Silicon Valley tech firms for 17 years.


Master of Ceremonies: Mike Inouye NBC Bay Area Traffic Anchor Mike Inouye is the two-time Emmy Award-winning Traffic Anchor for “Today in the Bay,” weekday mornings on NBC Bay Area.

Thank you to our amazing panelists – Vicky Wong, Albert Qian and Dianne Le.


Why CBA Matters

A couple of years ago, I was standing in line at a Bay Area obon bazaar to order some food. While waiting, I noticed a young woman in line wearing a yukata (cotton kimono), but wearing it incorrectly – her collar was folded “right over left” in front, which means death in Japanese. Since I started Japanese classical dance at a young age, I was taught early on to fold the collar on a kimono “left over right”. So I thought I would help the woman out, figuring she probably didn’t know. I politely mentioned to her that she was wearing her yukata backwards. What surprised me was her response. She said, “I know. Several people have told me.” But she didn’t immediately change her yukata to wear it properly, but just stood in the food line with her boyfriend and had no intention of fixing it. This example is a perfect snapshot of why CBA is needed, and why our Japanese American community is at risk of losing our JA culture.

CBA’s mission is to give back to the Japanese American community through volunteerism, education, cultural appreciation, leadership and financial support. As a yonsei (fourth generation Japanese American), one of the things dear to my heart is passing on our Japanese American culture to our future generations – the same culture that was passed on to us from our sansei (third generation JA), nisei (second generation) and issei (first generation). Unless our culture is passed on from one generation to the next, it will be “lost” or as in the example cited above, even worse our culture is misunderstood so it lacks the original meaning it was intended.

As more Japanese Americans become assimilated and as the older generations pass away, we lose the JA traditions from one generation to the next. I am concerned that some young Japanese Americans today do not understand the importance of our JA culture – or understand the history, struggles and reasons why our culture is ingrained in tradition. To truly understand our Japanese American culture, it is important to be an active participant in our culture, not merely a passive observer. We have been shaped by the Issei and Nisei who endured internment camps during World War II. For young people who are used to being online or mobile 24/7, it might be a bit of shock that learning our culture is not reading about it online, but it takes years of active “hands on” experience to learn from our parents, grandparents and sensei (teachers). It is not something that is taught in a day. Our culture is not just about Japanese food, either. It’s incorporating our values in how we live our everyday life.

More to come…